GDPR

PRINCIPLES OF PERSONAL DATA PROCESSING

DMP Group s.r.o

Who we are? We are the company DMP Group s.r.o., with registered office at Braunerova 514/1, Libeň, 180 00 Prague 8, ID number: 097 72 618, registered in the commercial register kept at the Municipal Court in Prague under file number C 342302 (" we "), and we operate the website of the Dej mi pomokovku e-shop available at www.dmp.cz (" Web "). Through the website, you can buy a wide variety of plants (mainly houseplants), merchandise, our workshops and more.

Principles of personal data processing. Protecting your privacy is very important to us and we therefore carefully guard your personal data. We have prepared for you this personal data processing policy (" Policy "), in which you will find all information about what personal data we process, why and how we work with it, or how long we will keep it. Please read the Policy carefully. The policy complies with Regulation (EU) No. 2016/679 of the European Parliament and of the Council on the General Data Protection Regulation (GDPR). They concern both our customers and all other users of the Web.

Do you have any questions? Write to info@dmp.cz or call us at +420 776 060 464 at any time.

Do we really need your personal data? We are minimalists, which is why we always try to process your personal data as little as possible. However, sometimes their processing is unavoidable – for example, when you want to order our goods or services, we need your data in order to be able to deliver them to you. We will not process your personal data using automated individual processing that would have legal effects for you as a data subject or significantly affect you in a similar way. So there is nothing to be afraid of.

How do we process your personal data?

This mainly depends on what kind of relationship we have with each other, in the legal sense. It therefore depends on whether you have entered into a contract with us as our customer (or intend to) or whether you are just browsing our website without any relationship between us.

A) If you have entered into a contract with us, we process your personal data:

Identification data . They serve us to be able to identify you, for example, when concluding a contract between us. This mainly includes first name, last name, address or social security number.
Contact information . We use these to contact you if necessary. These include phone number and email address.
Billing and bank details . We process them in connection with the identification and execution of payments. This is, for example, information appearing on invoices, bank connections and information about payments received or sent.
Information contained in the contract . These are details about the goods and services we provide you, but also other information about the contract for complaints, withdrawal from the contract, etc.
Information from our communication . In this case, it mainly concerns information in e-mails or the content of our communication.

We then process this data for the following purposes and for this period of time:

What is the legal basis for processing according to the GDPR?	Why do we process your data?	How long will we process them?	What specific data do we process for this purpose?
CONTRACT fulfillment of contractual obligations or as part of pre-contractual negotiations Article 6 paragraph 1 b) GDPR	So that we can enter into a contract with you and fulfill the obligations arising from it	For the duration of the contract or until the termination of all rights and obligations from the contract	Identification data Contact information Billing and bank details Information contained in the contract Information from our communication
LAWS fulfillment of legal obligations imposed on us by legal regulations Article 6 paragraph 1 c) GDPR	To comply with any legal obligations that apply to us	For the period specified in the specific legal regulation according to which we fulfill our obligations For example, we keep personal data related to tax matters for 10 years from the end of the tax period in question	Identification data Contact information Billing and bank details Information contained in the contract
LEGITIMATE INTEREST it is in our legitimate interest article 6 paragraph 1 f) GDPR	To protect and enforce our claims	For up to 15 years. This corresponds to the longest possible statute of limitations set by law	Identification data Contact information Billing and bank details Information contained in the contract Information from our communication
	To improve our services and to conduct surveys about your satisfaction with our services	For a period of 1 year after the end of the contract	Contact details Information contained in the contract Information from our communication
	So that we can send you newsletters	For a period of 3 years from the conclusion of the last contract between us, or until you object to this processing, e.g. by unsubscribing from our newsletters	Contact information

B) If you are a participant in our events (mainly workshops), we process your personal data:

Identification data . These are used to identify you when you enter the event. This includes first and last name
Contact information . We use them to be able to contact you regarding news about the given event. These include phone number and email address.
Information regarding the event. These are details about the event you are attending, such as the date or venue.
Information from our communication . In this case, it mainly concerns information in e-mails or the content of our communication.

And we process this data for the following purposes and for this period of time:

What is the legal basis for processing according to the GDPR?	Why do we process your data?	How long will we process them?	What specific data do we process for this purpose?
CONTRACT fulfillment of contractual obligations or as part of pre-contractual negotiations Article 6 paragraph 1 b) GDPR	To enable you to participate in the workshop	For the duration of the contract or until the termination of all rights and obligations from the contract	Identification data Contact information Information regarding the event Information from our communication
LEGITIMATE INTEREST it is in our legitimate interest article 6 paragraph 1 f) GDPR	To protect and enforce our claims	For a period of up to 15 years from the event - this corresponds to the longest possible statute of limitations established by law	Identification data Contact information Information regarding the event Information from our communication
	So that we can send you newsletters	For a period of 3 years from the conclusion of the last contract between us or from the last workshop, or until you object to this processing, e.g. by unsubscribing from our newsletters	Contact information
AGREEMENT we process data based on your consent article 6 paragraph 1 a) GDPR	In order to process your data, the processing of which cannot be subordinated to any of the legal reasons for data processing described above	For the duration of consent. You can withdraw your consent at any time, for example by e-mail. Even if you withdraw your consent or its duration expires, this does not mean that we have to delete all your data that we processed on the basis of it. We can continue to work with those for whom another legal reason allows us to do so. If you withdraw your consent, this does not affect the lawfulness of the processing of personal data prior to its withdrawal.	Data that is stated in the consent to the processing of personal data, for example when publishing references with your name and surname

C) If you browse our website, we process your personal data:

Contact information . We need these to be able to contact you if necessary. These include your phone number and email address if you provide them when communicating with us.
Information from our communication . In this case, it mainly concerns the information provided in the contact form and our further communication.
Cookies . We use cookies for the operation and functioning of the website.

And we process this data for the following purposes and for this period of time:

What is the legal basis for processing according to the GDPR?	Why do we process your data?	How long will we process them?	What specific data do we process for this purpose?
CONTRACT as part of pre-contract negotiations Article 6 paragraph 1 b) GDPR	So that you can contact us via the contact form on our website and that we can respond to you	For a period of 1 year, unless we establish cooperation	Contact information Information from our communication
	To communicate with us through our chatbot on the Web	For a period of 1 year, unless we establish cooperation	Contact information Information from our communication
AGREEMENT we process personal data based on your consent article 6 paragraph 1 a) GDPR	So that we can send you newsletters if you are not our customer but actively express an interest in them	For a period of 3 years from the date of consent, or until you object to this processing, e.g. by unsubscribing from our newsletters	Contact information
	So that we can also process your data, the processing of which we cannot subordinate to any of the legal grounds for data processing described above	For the duration of consent. You can withdraw your consent at any time (e.g. by e-mail). Even if you withdraw your consent or its duration expires, this does not mean that we have to delete all your data that we processed on the basis of it. We may retain those where another legal reason allows us to do so. If you withdraw your consent, this does not affect the lawfulness of the processing of personal data prior to its withdrawal.	Data that are listed in the consent to the processing of personal data
DIFFERENT You can find more information in the section of this Policy that relates to cookies.	In order to have an overview of how you use our website, where you come to it from and which of our products or services interest you the most	You can find more information in the section of this Policy that relates to cookies.

Who do we share your personal data with?

We may also transfer your data to other entities. We do this mainly to ensure our efficient operation.

Our service providers thus become processors of your personal data. However, they are authorized to process your personal data only to the extent that we agree with them.

In particular, we transfer your personal data to the following entities:

The company Seznam.cz as, which is the operator of the Sklik marketing tool. Information on how Seznam processes your personal data can be found here .
Google Ireland Ltd, which is the operator of the marketing tools Google Analytics and Google Ads. Information on how Google processes your personal data can be found here .
The company ECOMAIL.CZ, s.r.o., which is the operator of the Ecomail mailing tool.
To Pipedrive OÜ, which is the operator of the Pipedrive CRM tool. Information on how Pipedrive processes your personal data can be found here .
Judge.me Ltd, which is the operator of the Judge.me marketing tools. Information on how Judge.me processes your personal data can be found here .
Meta Platforms Inc., which is the operator of the Facebook Pixel marketing tool. Information on how Meta Platforms processes your personal data can be found here .
To Petar Kosejko, who is our accountant.
Or to our other suppliers who participate in our operation or work with customers. We will always provide an up-to-date list of suppliers upon request.

We may also pass on your personal data to public authorities if it is in our interest to do so or if they ask us to do so.

Where will we transfer your personal data?

As we use some advanced tools to improve our services, some of your personal data may be transferred to third countries outside the European Union. However, we always transfer such data in compliance with all standards of due care for personal data and provided that the recipient of your personal data has provided a sufficient guarantee of personal data protection that meets European standards.

What rights do you have in relation to the processing of personal data?

You have the right to object if we process your personal data based on our legitimate interest. This objection can be raised by sending it to our contact address or to the e-mail info@dmp.cz . We will then evaluate it within one month of receipt at the latest.
You have the right to receive confirmation from us as to whether we are processing your personal data. If so, you have the right to access that personal data and information about what personal data it is.
You can ask us to correct incorrect data or complete incomplete data.
Under certain conditions, we are also obliged to delete your personal data or restrict its processing if you ask us to do so. Under certain conditions, you also have the right to transfer your personal data to another administrator.
If you suspect that your personal data is being processed illegally, you can file a complaint with the Office for the Protection of Personal Data, uoou.cz , address Pplk. Sochora 27, 170 00 Prague 7.

What about cookies?

For the proper functioning of the website, we use cookies, which are small files that our website stores on your device using the browser. Cookies do not serve or enable personal identification of you as a user of the Website. We divide cookies into necessary, functional, analytical and marketing cookies.

Necessary cookies are required for the website to run properly. We do not require your consent to use these cookies. It is our legitimate interest in the website running smoothly.

Functional cookies are necessary to ensure the correct operation of the website. We do not require your consent to use these cookies. It is our legitimate interest to ensure that the Website runs properly (e.g. displays correctly taking into account your device).

Analytical cookies serve us to compile statistics and reports. With their help, we track website traffic and where you came to the website from.

Marketing cookies allow us to offer our products through targeted advertising, for example.

What kind of cookie is it?	What is it used for?	How long does it take?	Who else has access to it besides us?
keep_alive	Other.	1 hour
secure_customer_sig	Necessary. Used by Shopify in connection with customer login.	1 year	Shopify
localization	Functional. Uses Flickr to track usage of photo galleries embedded from Flickr.	1 year
cart_currency	Necessary. Uses Shopify to display prices in the currency of the customer's location.	1 year	Shopify
_cmp_a	Other.	1 day
_tracking_consent	Other.	1 year
_shopify_y	Analytical. Uses Shopify to manage customer privacy settings.	1 year	Shopify
_shopify_s	Analytical. Uses Shopify to manage customer privacy settings.	1 year	Shopify
_orig_referrer	Necessary. Uses Shopify in the shopping cart.	14 days	Shopify
_landing_page	Analytical. Uses Shopify to track website landing pages.	14 days	Shopify
seat	Analytical. To store encrypted data about the user's Google account and the time of the last login.	1 month	Google Ads
CLID	Analytical. To collect data about interaction with the website.	1 year	Google
_gcl_au	Analytical. It uses Google Tag Manager to test the effectiveness of advertising messages during a visit to a website.	3 months	Google Adsense
test_cookie	Marketing. Used by Doubleclick.net to determine if the user's browser supports cookies.	15 minutes	doubleclick.net
_ga_*	Analytical. It uses Google Analytics to determine the number of visits to the website.	1 year month and 4 days	Google Analytics
_ga	Analytical. Uses Google Analytics to gather data about visitors, sessions and campaigns and to track website usage for a website analytics report.	1 year month and 4 days	Google Analytics
_shopify_sa_t	Analytical. For Shopify marketing and referrals.	1 hour	Shopify
_shopify_sa_p	Analytical. For Shopify marketing and referrals.	1 hour	Shopify
_gid	Analytical. It uses Google Analytics to store information about how visitors use the website and at the same time create an analytical report on the performance of the website.	1 day	Google Analytics
_gat	Functional. It uses Google Analytics to limit the number of requests and thereby reduce data collection on a high-traffic site.	1 minute	Google Analytics
ecvisits1-43c2cd496486bcc27217c3e790fb4088	Other.	1 day
ecsession1-43c2cd496486bcc27217c3e790fb4088	Other.	1 day
_clck	Analytical. Uses Microsoft Clarity to store Clarity browser user IDs and settings unique to that web page.	1 year	Microsoft Clarity
_clsk	Analytical. It uses Microsoft Clarity to store and consolidate a user's page views into a single session record.	1 day.	Microsoft Clarity
_fbp	Analytical. Display of advertising on Facebook or on a digital platform using Facebook advertising after visiting the website.	3 months	Meta Platforms
Sm	Analytical. It uses Microsoft Clarity to synchronize the MUID across Microsoft domains.	For the duration of the session.	Microsoft Clarity
MUID	Marketing. Uses Bing to recognize unique web browsers that visit Microsoft sites. This cookie is used for advertising, web analysis and other operations.	1 year and 24 days.	Microsoft
MUID	Marketing. Uses Bing to recognize unique web browsers that visit Microsoft sites. This cookie is used for advertising, web analysis and other operations.	1 year and 24 days.	Microsoft
MR	Analytical. Used by Bing to collect user information for analytical purposes.	7 days.	Microsoft
SRM_B	Functional. Uses Microsoft Clarity for a unique visitor ID.	1 year and 24 days.	Microsoft Clarity
MR	Analytical. To collect user information for analytical purposes, set by Bing.	7 days.	Microsoft
ANONCHK	Marketing. Set by Bing, it is used to store the user's session ID and to verify clicks on ads on the Bing search engine. This cookie also helps with messaging and personalization.	10 minutes.	Microsoft
notifications	Other.	1 day.
AWSALBCORS	Necessary. Amazon Web Services has set this cookie for load balancing.	7 days	Amazon
1-3c2cd496486bcc27217c3e790fb4088dmp.czecwshown	Other.	1 year
bugsnag-anonymous-id	Analytical. BugSnag/Juicer sets up for bug reporting and other analytical purposes.	Never.
cart	Necessary. Shopify sets this cookie to ensure connection with the shopping cart.	Never.	Shopify
key	Other.	Never.

These Policies apply from 19.2.2024

GDPR

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